The pricing is based on the Nielsen Market Rankings every season.
The television rankings are on a list of 210 markets.
The radio rankings usually hav 250 to 300 markets depending on the season.
Changes and updates occur four times per year.
The markets are divided into five groups.
While the television markets are equally divided,
the radio markets are placed where the CEO and voice-over performer chooses to place them because that list fluctuates every season.
This can and will result in a change in pricing in any particular season. Larger markets would pay a higher price.
Below are how the television and radio markets are grouped for Summer 2024:
If a market is in a group for radio and a different group for television,
the business would still be eligible for a multiple group discount.
Here are the markets that would qualify for that discount for the Summer 2024:
